Chad Dickerson, Keynote Speaker

Chad Dickerson

CEO, President and Chair of Etsy

Chad is leading Etsy in its mission and growing it into a global community of creative entrepreneurs and their customers. Under Chad’s leadership, marketplace sales by Etsy’s community of more than a million sellers have grown significantly, the company became a Certified B Corporation and Etsy was named one of the Best Small & Medium Workplaces by the Great Place to Work® Institute. In 2015, Chad was appointed as a member of the US Advisory Committee for Trade Policy and Negotiations by President Barack Obama. He serves on the boards of the DUMBO Business Improvement District, the Partnership for New York City and St. Ann’s Warehouse. Almost entirely self-taught in all things tech, Chad was an early advocate for the power of the Internet as a disruptive platform.

Nely Galán, Keynote Speaker

Nely Galán

Author, Independent producer and former President of Entertainment for Telemundo

Nely Galán is a women’s empowerment advocate, Emmy Award–winning television producer, and the owner of her own global media company. After becoming self-made on her own terms, Nely Galán has made it her mission to inspire women—regardless of age or background—how they too can become successful entrepreneurs. Inspired by the new revolution in women’s entrepreneurship, Galán wrote the book SELF MADE as a manifesto to ignite the self-made movement, uniting all women on a quest for an economic future they control. She is the straight-talking friend and mentor you’ve always wanted, and she will be sharing valuable, candid, no-nonsense lessons learned on her own path to becoming self-made.

Maxwell Ryan, Keynote Speaker

Maxwell Ryan

Maxwell Ryan, CEO and Founder of Apartment Therapy Media

CEO and Founder of Apartment Therapy Media (which includes both Apartment Therapy and Kitchn), as well as a best selling author, Maxwell Ryan pioneered his career as the “apartment therapist,” traveling by scooter to his clients’ homes to help make their spaces beautiful, organized and healthy. In 2004, Maxwell launched the wildly popular Apartment Therapy blog. With a focus on reviewing stores, offering tips, posting photos of design projects, and answering readers’ questions, Apartment Therapy currently reaches 14 million unique visitors every month. This year, Maxwell marked his return to design with the launch of the Maxwell Ryan + canvas home tableware collection, followed by the Maxwell Ryan + Interior Define sofa collection. An inspiration to many creative business owners, Maxwell will share the story of his journey and business tactics at Etsy Up.



Fay Wolf, Keynote Speaker

Fay Wolf

Artist, Author, and Professional Organizer

Fay Wolf is a professional organizer, musician, artist, and now author, with her recently published book NEW ORDER. She has appeared as the organizing expert on OWN’s Home Made Simple, and is a regular contributor to Apartment Therapy—where her One-Minute Tip videos are some of the most viewed in the site’s history. The expert in transforming spaces, Fay will help to set you up for artistic inspiration and free you for the things you’re passionate about. She specializes in creating productive to-do lists, downsizing digital clutter, and arranging your space to spark creative juices – all to help you embrace imperfection and keep up the momentum.

Jenny Rosenstrach, Keynote Speaker

Jenny Rosenstrach

Creator, New York Times Best Selling Author

Jenny Rosenstrach is the creator of the popular blog and book Dinner: A Love Story and author of the New York Times bestseller Dinner: The Playbook, with feature pieces in Bon Appétit, Cookie, and Real Simple. Jenny juggles being a creative, with having a family, and understands how important it is to take the time to make everyday occasions into cherished traditions, which she talks about in her upcoming book HOW TO CELEBRATE EVERYTHING. In her work she has mastered building a community of loyal followers and customers by connecting in ongoing and authentic ways.

Cassie Boorn, Featured Speaker

Cassie Boorn

Founder, Maker Mentors

Cassie is the Founder of Maker Mentors, an online community for creative entrepreneurs. Cassie spent five years building digital marketing programs for some of the largest brands in the world, and helping influencers develop their online platforms. She has always been passionate about helping people leverage online tools to grow their business. Cassie left her full-time position at Disney Interactive to develop a platform that empowers creatives to build sustainable businesses. Cassie has been writing online since 2009. Her work has been featured in a wide array of national media outlets including NPR: All Things Considered, Forbes and The New York Times.


Etsy Up’s exciting program of speakers and panelists range from top Etsy sellers to industry experts.

Miriam Bader, Education Director, The Tenement Museum


Along with her role as Education Director at the Tenement Museum Miriam serves as an Educational Consultant for the National Park Service, Singapore Tourism Board, and other organizations providing customized training on story creation, staff training, and project assessment. She is continuously amazed by the power of personal stories, and is interested in the nexus of museums, technology, and where the past meets the present. Her educational approach is based in constructivism and imaginative education, and includes inquiry, hands-on learning, and place-based experiences. Prior to joining the Tenement Museum, Miriam gained experience in institutions of all sizes including The Museum at Eldridge Street, Solomon R. Guggenheim Museum, and The Jewish Museum. She received her Master’s degree in Museum Education from Bank Street College.

Carolyn Caffelle of The Wishing Elephant


Carolyn Caffelle is the maker behind The Wishing Elephant. While on maternity leave in 2010, Carolyn pursued the opportunity to turn a creative outlet into a business. Through social media she established relationships with influencers and customers and developed a social marketing strategy to grow her business. The Wishing Elephant has been featured on The Martha Stewart Show, Rachel Ray Magazine, BuzzFeed and more.

Ann Cantrell, Annie's Blue Ribbon General Store

Panel Moderator

Ann Cantrell opened Annie’s Blue Ribbon General Store in 2007 with an e-commerce site soon following in 2008. Over the past nine years she’s worked to source unique makers and cool finds from around the world for her Park Slope, Brooklyn shop. New York Magazine crowned the store Best of New York and she’s been featured nationally in press throughout the years. She loves being an advocate for small, independent businesses and helping new companies grow and flourish. She is also a professor in the Fashion Business Management Dept at FIT

Katie Corrigan of Pop O' Color


Katie Corrigan is the owner of Pop O’ Color, an Etsy shop that specializes in pillow covers made using designer fabrics. She started her business on a whim after making pillows from her stash of textiles. Her shop name was inspired by the advice that she gave her clients to add a “pop of color” to their decor. Her Etsy shop allows Katie to combine her experience working in advertising and tech and her love for textiles and sewing, while providing the flexibility to work from home.

Jaime DeLanghe, Group Product Manager, Etsy


Jaime DeLanghe is a senior product manager leading the discovery and ads teams at Etsy. In her nearly six years at Etsy, Jaime has had the chance to work with teams across the company, ranging from policy and member operations to seller tools and search ranking. Today, she works with artistic, technical minds, to make it easier to explore and purchase unique items from creative entrepreneurs on Etsy.

Erin Dollar of Cotton & Flax

Speaker & Panelist

Erin Dollar is the owner of Cotton & Flax, a collection of patterned home goods handcrafted in her LA studio. She’s been selling her creative work on Etsy since 2009, and her creative and strategic use of social media has led to an enormous following of over 630K fans on Pinterest, and 32K followers on Instagram. Cultivating authentic relationships with her fans on social media has allowed Erin to teach her craft all over the country, and has led to press coverage in Sunset, Better Homes and Gardens, HGTV Magazine, Design*Sponge, The LA Times, and more.

Amy Hamley of redraven studios


Amy Hamley of redraven studios creates porcelain dinnerware, tabletop and home goods in Berkeley, California. She has been working in clay for more than fifteen years and uses the potter’s wheel, slip casting and hand building techniques to create her product line. She draws inspiration from her travels and surroundings in the Bay Area. She opened her Etsy shop in 2008, and began working on her product line full time in 2010. Selling through both Etsy and Etsy Wholesale has placed her work in stores and boutiques worldwide.

Ashley Heyburn, Senior Seller Account Manager & Small Business Specialist, Etsy


Ashley Heyburn is a small business coach and enthusiastic creative entrepreneur. She has spent the past 15 years developing an expertise in the management of creative businesses and using hands-on coaching techniques to help creatives see their professional visions come to life. In 2014 she founded Makers Megaphone, where she works one-on-one with artists, designers, and makers — empowering individuals to identify and break through any roadblocks or patterns of thinking holding them back from experiencing success in their creative ventures. In 2015, she joined Etsy as a seller account manager and small business specialist. She is excited to lead an action-packed workshop at Etsy Up on Time Management Tips for Creative Entrepreneurs, providing practical strategies for busy business owners to take control of their life and find a greater sense of fulfillment and accomplishment in their day-to-day work.

Lane Huerta of Lovelane

Speaker & Panelist

Lane Huerta taught herself to screenprint and sew in a tiny studio apartment. After moving to Savannah, Georgia she began selling quirky tea towels on Etsy in 2008. This allowed Lane to expand her studio space and purchase more equipment. With the birth of her daughter, inspiration took flight and she began creating heirloom-quality playwear for children in 2013. From superheroes to pirates, these whimsical characters encourage little ones to create their own adventures. In 2014 she quit her day job to focus on her shop, Lovelane, full time. Today the brand employs two team members, hand-prints the line in studio and contracts sewing to local seamstresses. This method of production makes it possible for Lovelane to wholesale to retailers like The Land of Nod and specialty boutiques worldwide via Etsy Wholesale.

Jahje Ives of Baby Jives Co.


Jahje Ives was inspired to create her shop while pregnant with her baby “Jives”, but didn’t officially open until August 2010. Baby Jives Co. started as a solo operation run out of an extra room in her Philadelphia row house where she made mobiles between naps. Now, Jahje works with independent seamstresses and a family run cut-and-sew business to produce her most popular mobiles. This has allowed Jahje to keep up with demand and expand into wholesale, selling to small shops and larger brands like The Land of Nod and West Elm. Jahje shares her story with her more than 60,000 social media followers, allowing her to connect with customers and the maker community. 

Angie Johnson of Norwegian Wood


Angie Johnson started her Etsy shop, Norwegian Wood, in 2007 the day after Christmas! She was working in the fashion industry and decided she needed a further creative outlet. She had been creating and selling her designs for years in small boutiques, but always as a side job. In the spring of 2008 she got laid off from her job, and selling on Etsy became her full-time gig. Product design has always been her favorite part of the job. Everywhere she goes and everything she sees gives her ideas for new products, so the challenge has become reigning in that creativity and balancing it out with the business side of things.

Eric Kass, Commercial Artist

Speaker & Panelist

Eric Kass has lived for forty some years in Indiana U.S.A. You may have seen his work in magazines like Communication Arts, more than 55 design books and over 30 gallery shows including the Cooper-Hewitt National Design Museum or ricocheting around the web. He has over 20 years of varied design experience crafting comprehensive, awarded, branding, identity & package designs for a wide range of patrons around the globe. He has worked with some of Hollywood’s biggest stars, as well as, homespun start-ups to Fortune 500 companies. In 2005 he founded Funnel : The Fine Commercial Art Practice of Eric Kass a full service branding studio serving the world from the Broad Ripple neighborhood of Indianapolis, Indiana. In 2011 Eric was nominated for a Smithsonian Cooper-Hewitt National Design Award in Communication Design.

Kate Kennedy of Be There in Five


After spending one too many mornings panicking that she would burn down her apartment, Kate Kennedy decided to paint “turn off your curling iron” on her doormat as a friendly reminder. Realizing this DIY project was actually quite practical, Kate launched her Etsy shop, “Be There in Five,” in January 2014 naming it as a salute to a phrase she says all too often when rushing out the door. Spending virtually no money on advertising, Kate has sold more than 6,000 mats on Etsy by using social media, press and blogger outreach to drive traffic to her shop. To accommodate the resulting increase in demand, Kate ramped up her production from 12 mats per month to 200 by using outside manufacturing and now runs her shop full time.

Abby Morton of Mavora


Abby Morton is owner and designer of Mavora. I opened my Etsy shop nine years ago selling photography and business design products, but in more recent years I’ve found my place in the wedding paper industry. I design and print invitations, magnet tags and favor solutions for couples who want a unique and nontraditional wedding celebration.

Natasha Lende, Senior Account Manager, Etsy


Raised by a family of makers and artists who started their business in upstate New York nearly 17 years ago, Natasha entered the creative small business world early in life. She attended trade shows across the US, absorbing the stories and experiences of other entrepreneurs. In 2013 Natasha joined Etsy and quickly became an expert in shop optimization and small business coaching. Currently, Natasha is a Senior Account Manager on the Seller Account Management team at Etsy. She uses her deep rooted history in the artistic industry in addition to her knowledge of shop stats, SEO, and overall shop optimization to propel business owners forward in their creative endeavors.

Arounna Khounnoraj of Bookhou


Arounna Khounnoraj runs Bookhou, a multidisciplinary studio specializing in textiles and wood, with her husband John Booth. They started selling on Etsy in 2009 as a way to reach a worldwide market outside of  local craft shows and their brick-and-mortar shop in Toronto. Online orders now form the bulk of the shop’s sales.

Melissa Romig Digital Marketing Director at MOO


Melissa has the privilege of leading a smart and talented team of digital marketers focused on customer acquisition. She oversees in-house Paid Social, SEM, SEO, and Affiliate and manages MOO’s agency partner that handles performance based and brand focused display initiatives. A creative problem solver and strategic thinker, Melissa has over 17 years of experience in digital marketing and advertising on both the agency and brand sides.

Mary Lynn Schroeder of In Blue Handmade


Mary Lynn Schroeder is the owner and operator of In Blue Handmade, an Asheville, North Carolina-based leather working company. Since she started selling on Etsy in 2008, Mary Lynn has made more than 51,000 sales in her shop and she sells wholesale to 300 independent clients. She credits her move from her kitchen table to a warehouse to the Etsy community and tons of great press. The shop has been featured in Vogue, Southern Living, Martha Stewart Living and many more. She loves to share her insight into making your shop stand out, building great press relationships and kicking your business up a notch!



Curt Stephens, CEO of BoxUp


Curt is a corrugated packaging expert, having been in the business for thirty years. He started his own corrugated box firm, Wabash Valley Packaging Corporation which developed a reputation for innovation and quality amongst a dedicated regional client base. Never satisfied, Curt was far from done. A new idea was born and Curt kicked a lifetime of learning into high gear with a venture called BoxUp, an online platform which puts top-notch corrugated packaging expertise, cutting edge digital printing technologies and a custom online design and order center in the hands of the unconventional customer.

Eric Stoner, Technical Advisor, Canon USA


Eric’s photographic career spans 25 years as a professional specializing in portraits and commercial photography. He has been working with Canon for over six years teaching seminars on photography and how to get the most out of Canon equipment. His teaching style is very relaxed, so he finds his students retain more information from this type of atmosphere and always welcomes questions. He understands real world photographic situations and how to handle them. But, more importantly, teaches you how to deal with them.


Amy Stringer-Mowat of American Heirloom

Speaker & Panelist

Brooklyn-based husband and wife Amy Stringer-Mowat and Bill Mowat made their first cutting boards for their wedding. It is rumored that the groom was actually finishing the boards on the day of the wedding. The two wanted a personalized and sentimental way to display cheese, and came up with state-shaped cutting boards for each of their home states (Michigan and Connecticut), with hearts on their hometowns. They listed their original state-shaped cutting boards in their Etsy shop, formerly known as AHeirloom, in December 2010 and established their company in early 2011. They are experts in digital fabrication, design and personalizing a large number of orders in a short amount of time. Their work has been featured in many publications and they love styling and taking photos with photographers.

Cassie Uhl of Zenned Out


Cassie Uhl is the founder and owner of the Etsy shop Zenned Out, specializing in handcrafted jewelry for spiritual seekers. While teaching art full time, Cassie started her Etsy shop in 2011 as a creative passion, and in 2012 she quit her day job after successfully turning Zenned Out into a full-time career. Since her company’s launch less than five years ago, Cassie  has grown Zenned Out into a successful brand with a flourishing team. Cassie’s passions go beyond handmade jewelry: she is dedicated to helping other entrepreneurs and artisans thrive; she loves teaching creatives how to find their brand voice and implement it in social media and how to grow their handmade business to the level that best supports them.

Jennifer Young of The Idea Box Kids


Jennifer Young is the owner of The Idea Box Kids, a company that seeks to cure “I’m bored” in kids by creating covertly educational activities. On Etsy since 2011, Jennifer has sold thousands of boxes of open-ended fun worldwide. The brand’s wholesale products are sold in more than 30 states and abroad and The Idea Box Kids has been featured in Country Living, MaryJanesFarm, and on sites like The Week, CafeMom and Simply Real Moms. Jennifer joined Etsy Wholesale in 2014 and has four years of wholesale experience as well as eleven years of ecommerce experience.