Program & Live Stream Schedule - August 11 + 12 (EDT)

Registration and Breakfast

Got Clutter? Keynote with Author Fay Wolf: Embracing Imperfection and a NEW ORDER

For almost 10 years, professional organizer Fay Wolf has helped everyone from schoolteachers to Hollywood celebrities achieve a simpler life by reworking their relationship to their stuff. Join Fay as she shares manageable steps to help you conquer physical clutter, digital clutter, and inner clutter.

Guest Speaker Panel: How How These Entrepreneurs Master the Art of Standing Out to Uniquely Market their Brands with Maxwell Ryan (CEO & Founder, Apartment Therapy Media), Cassie Boorn (Founder, Maker Mentors), Eric Kass (expert in tailored brand stories), Curt Stephens (CEO, BoxUp) and Melissa Romig (Digital Marketing Director, MOO)

These successful entrepreneurs come from different industries and specialize in different highly impactful marketing tactics, but one thing they all have in common is how they expertly leverage what makes their brand unique and choose marketing strategies that grow their business. You'll hear from the best about pitching to influencers, creating a robust marketing strategy, in-person sales marketing, crafting your story to attract target customers, and more!

Meet the Press (and Keep their Attention!) – Simple Strategies to Put your Company and Products in the Limelight with Influencers

Join AHeirloom's Amy Stringer-Mowat for a jumpstart lesson on how to follow trends with your product presentation and get noticed by high profile press, influencers and media outlets. She'll focus on specific tools, beyond simply good photography, to create brand excitement.

Time Management Tips for Creative Small Business Owners

Though we can’t add hours to the day, there is a lot we can do to better manage the time that we have and find a greater sense of accomplishment and fulfillment. Join small business coach and enthusiastic creative entrepreneur Ashley Heyburn for this action-oriented workshop to learn practical tips and useful tools creative business owners like you can implement today to be more productive, focused and in control of your life.

Business Breakout: Jewelry Sellers

This will be a great opportunity for jewelry sellers to network and learn from other jewelry sellers about the challenges unique to running a jewelry business on Etsy. While this session will be lightly facilitated by an Etsy admin, the conversation will be built around your questions and advice contributed by you and your peers in small groups.

From Hobby to Wholesale

Lovelane Designs' Lane Huerta knows the challenges of bringing your craft to the marketplace. When demand for her imaginative everyday playwear exploded in 2014, she became a full-time entrepreneur, navigating the world of wholesale pricing, increased production and building relationships with key retailers. She plans to share her whirlwind journey and how she maintains Lovelane's high quality as she expands her business.

Keynote with Apartment Therapy Media’s Maxwell Ryan

Best selling author and Apartment Therapy Founder Maxwell Ryan pioneered his career as the “apartment therapist,” traveling by scooter to his clients’ homes to help make their spaces beautiful, organized and healthy. With a focus on reviewing stores, offering tips, posting photos of design projects, and answering readers’ questions, Apartment Therapy currently reaches 14 million unique visitors every month. An inspiration to many creative business owners, Maxwell will share the story of his journey and business tactics at Etsy Up.

Keynote with SELF MADE Author and Female Empowerment Advocate Nely Galán

Since becoming self made on her own terms, Nely has made it her mission to inspire and empower other women to become financially self-reliant, successful entrepreneurs. During her keynote she will share valuable, candid, no-nonsense lessons learned on her own path to becoming self-made and will provide exercises to help entrepreneurs identify their goals and strengths.

Expand Your Etsy Empire with Baby Jives Co., Be There in Five & Zenned Out

When these sellers decided it was time to grow their business, they all chose different paths. Learn from their journey about how they knew the timing was right, factors they considered, challenges they faced, and what worked to achieve their mission. Using wholesale to expand their customer base, integrating manufacturing into their process, hiring staff to delegate some of the workload; these techniques allowed them to focus on the most important parts of their business, while continuing to grow.

Storytelling Essentials: Learn How to Stand Out by Highlighting What Makes Your Brand Unique with Miriam Bader

Stories are one of the most powerful ways we communicate with each other and telling a good story takes practice! This hands-on workshop led by Miriam Bader, Education Director at The Tenement Museum, will delve into the essential elements of both creating and telling a good story.

Creating Customer Personas with PopOColor

Knowing your customer is the foundation of defining your product, brand, photography, copy, marketing and social media strategy. Creating customer personas is a vital step in defining your customers and moving your business forward. Join Katie Corrigan to learn how she approaches this topic and how you can too.

From Online to On Shelves: Successfully Segueing into a Wholesale Business - LoveLane, The Idea Box & Red Raven Studios

How do you know if wholesale is right for you? What are the best ways to attract retailers to your shop? What considerations need to be made to develop a wholesale business? Hear from sellers who’ve answered these questions and succeeded in the world of wholesale. You will also get the perspective of a brick and mortar shop owner who knows what retailers are looking for when buying from Etsy shops.

Boss Breakout: Team Captains and Leaders

Are you a captain or leader of an Etsy Team? In this special edition breakout session you’ll meet with other sellers who are involved in Etsy Teams to discuss strategies for running your team. You might also find ways to collaborate with other Etsy Teams!

The importance of Passion, Balance & Celebration: Keynote with Jenny Rosenstrach

Food writer and New York Times bestselling author Jenny Rosenstrach (blogger behind the popular Dinner: A Love Story) will talk about how she found balance by building a business and community around a single cherished institution: family dinner. She’ll talk about her recipe and strategy-packed books, but mostly about how at the center of them all is the importance of rituals. Her next book, How to Celebrate Everything, hits this topic head on, and she’ll use it as a launching point to show how to savor the rituals you already have in place, how to create big memories out of small moments, and of course, what to cook for any occasion to make it special.