Time |
Programming |
1:00pm |
Registration and Breakfast
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2:00pm |
Live Streamed
Keynote with Etsy CEO, Chad Dickerson
Chad is leading Etsy in its mission and growing it into a global community of creative entrepreneurs and their customers. Join Chad to learn more about Etsy’s vision and values in action.
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3:15pm |
Live Streamed
Got Clutter? Keynote with Author Fay Wolf: Embracing Imperfection and a NEW ORDER
For almost 10 years, professional organizer Fay Wolf has helped everyone from schoolteachers to Hollywood celebrities achieve a simpler life by reworking their relationship to their stuff. Join Fay as she shares manageable steps to help you conquer physical clutter, digital clutter, and inner clutter.
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4:30pm |
Live Streamed
Beyond Likes: Social Media for Sales & Business Growth with Cotton and Flax, Zenned Out, Baby Jives Co., The Wishing Elephant
The effective use of social media is a great tool for staying in touch with existing customers, marketing to new customers, and grabbing the attention of influencers – something these sellers are experts at. Learn how they’ve boosted their personal and professional brands to expand opportunities, deepened their network, and strengthened connections with a loyal customer base.
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Inside Etsy Search with Senior Product Manager Jaime DeLanghe
Jaime has worked on many teams over her six years at Etsy and is an expert at making it easier to explore and purchase unique items from creative entrepreneurs. During this lecture, learn more about the hows and whys of Etsy search and get best practices for maximizing its’ efficacy for your business."
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Storytelling Essentials: Learn How to Stand Out by Highlighting What Makes Your Brand Unique with Miriam Bader
Stories are one of the most powerful ways we communicate with each other and telling a good story takes practice! This hands-on workshop led by Miriam Bader, Education Director at The Tenement Museum, will delve into the essential elements of both creating and telling a good story.
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Intro to Photography and Lighting Workshop, hosted by Canon
This Intro to Photography Workshop is all about how to take the absolute best photos of your products, with easy-to-learn tips and tricks that you can do right in your own home. Photography guru Eric Stoner will cover basic photography concepts and processes, with an emphasis on lighting!
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6:30pm |
Live Streamed
Guest Speaker Panel: How How These Entrepreneurs Master the Art of Standing Out to Uniquely Market their Brands with Maxwell Ryan (CEO & Founder, Apartment Therapy Media), Cassie Boorn (Founder, Maker Mentors), Eric Kass (expert in tailored brand stories), Curt Stephens (CEO, BoxUp) and Melissa Romig (Digital Marketing Director, MOO)
These successful entrepreneurs come from different industries and specialize in different highly impactful marketing tactics, but one thing they all have in common is how they expertly leverage what makes their brand unique and choose marketing strategies that grow their business. You'll hear from the best about pitching to influencers, creating a robust marketing strategy, in-person sales marketing, crafting your story to attract target customers, and more!
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Meet the Press (and Keep their Attention!) – Simple Strategies to Put your Company and Products in the Limelight with Influencers
Join AHeirloom's Amy Stringer-Mowat for a jumpstart lesson on how to follow trends with your product presentation and get noticed by high profile press, influencers and media outlets. She'll focus on specific tools, beyond simply good photography, to create brand excitement.
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Time Management Tips for Creative Small Business Owners
Though we can’t add hours to the day, there is a lot we can do to better manage the time that we have and find a greater sense of accomplishment and fulfillment. Join small business coach and enthusiastic creative entrepreneur Ashley Heyburn for this action-oriented workshop to learn practical tips and useful tools creative business owners like you can implement today to be more productive, focused and in control of your life.
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Business Breakout: Jewelry Sellers
This will be a great opportunity for jewelry sellers to network and learn from other jewelry sellers about the challenges unique to running a jewelry business on Etsy. While this session will be lightly facilitated by an Etsy admin, the conversation will be built around your questions and advice contributed by you and your peers in small groups.
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From Hobby to Wholesale
Lovelane Designs' Lane Huerta knows the challenges of bringing your craft to the marketplace. When demand for her imaginative everyday playwear exploded in 2014, she became a full-time entrepreneur, navigating the world of wholesale pricing, increased production and building relationships with key retailers. She plans to share her whirlwind journey and how she maintains Lovelane's high quality as she expands her business.
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7:35pm |
Expert Advice to Attract Press and Influencers with Cassie Boorn
Getting your products featured in media is a cost-effective way to build credibility, reach new customers and increase your sales. Maker Mentors Founder Cassie Boorn has spent years building digital marketing programs for some of the largest brands in the world and helping influencers develop their online platforms. She'll focus on how top Etsy shops leverage media and bloggers to grow their sales, and will leave you with actionable steps to get your products featured in major media outlets.
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Evolve Your Product Line to Remain Competitive with Bookhou Design, Mavora, Norwegian Wood and Redraven Studios
Developing new product lines to stay on trend, creating new offerings for existing customers, and deciding when to retire an old favorite is what these sellers do best. Hear about their strategies for making decisions around how to best evolve your product line and determine how you can re-evaluate your offerings to stay on trend.
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Business Breakout: Maintaining a healthy work-life balance
How do you balance running your own business with your personal commitments such as family, friends, other jobs, etc? Share your work-life balance challenges and tips with others who may be navigating similar questions.
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Crash Course: Optimize your Shop on Etsy with Seller Account Manager Natasha Lende
Every business searches for the “secret” to success on Etsy. Is it perfect SEO? Eye catching branding? An attention grabbing story? Stellar photography? Natasha will focus on optimizing your Etsy shops to be the best of the best.
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8:40pm |
Live Streamed
Keynote with Apartment Therapy Media’s Maxwell Ryan
Best selling author and Apartment Therapy Founder Maxwell Ryan pioneered his career as the “apartment therapist,” traveling by scooter to his clients’ homes to help make their spaces beautiful, organized and healthy. With a focus on reviewing stores, offering tips, posting photos of design projects, and answering readers’ questions, Apartment Therapy currently reaches 14 million unique visitors every month. An inspiration to many creative business owners, Maxwell will share the story of his journey and business tactics at Etsy Up.
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10:30pm |
PayPal Sellerbration Cocktail Reception
Etsy Up attendees are invited to a cocktail reception to close out Day 1 of the conference. Generously sponsored by our friends at PayPal, this reception will take place on the rooftop garden at 230 5th Avenue and will allow you to continue building connections with fellow conference attendees in an amazing setting.
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